After a multi-year slowdown, business travel is making a strong comeback. With in-person meetings, conferences, and corporate retreats picking up pace, there’s a clear shift in how professionals are choosing to travel—and more importantly, where they choose to stay. This return is reshaping demand within the hospitality industry, creating new opportunities for boutique hotels and short-term rental (STR) properties alike.
If you’re a hospitality investor or operator, now’s the time to pay attention.
Business Travelers Are No Longer Choosing Just Convenience
Historically, business travelers leaned heavily on chain hotels close to business districts or airports. But the post-pandemic professional is looking for more: comfort, flexibility, and even a touch of leisure.
What Today’s Business Travelers Want:
- More personalized spaces for longer stays or “work-from-anywhere” flexibility
- Quiet, well-equipped workspaces within accommodations
- Faster Wi-Fi and tech integration (smart TVs, easy check-in/out, Zoom-ready lighting)
- Lifestyle perks like proximity to wellness options, artisan cafés, or local culture
This shift makes boutique hotels and STRs—especially those that offer a well-curated experience—a strong alternative to traditional hotels.
Opportunities for Boutique Hotels
Boutique hotels are perfectly positioned to capture a slice of the new business travel segment. Their unique charm, locally inspired design, and ability to offer tailored experiences align well with the expectations of today’s discerning traveler.
How Boutique Hotels Can Attract Business Travelers:
- Design with function in mind: Blend beautiful interiors with functional workspace areas.
- Offer corporate packages: Include options for weekday stays, extended bookings, or meeting room use.
- Incorporate wellness and lifestyle elements: Business guests now value balance—think in-house yoga sessions, healthy breakfast options, or access to nearby nature.
A boutique hotel that marries professionalism with personality can quickly become a favorite among returning business travelers.
Short-Term Rentals and the Business Segment
Short-term rentals, once dominated by vacationers, are increasingly popular with business travelers—especially remote workers, consultants, and traveling professionals on project-based assignments.
This growing demand presents a lucrative opportunity for STR hosts and investors who are willing to adjust their offering.
STR Features That Appeal to Business Travelers:
- Dedicated workspaces with ergonomic seating and good lighting
- Reliable, high-speed internet
- Self-check-in and flexible hours for busy schedules
- Safe, central locations with access to business hubs or coworking spaces
- Concierge-style amenities like laundry, stocked kitchens, and long-stay discounts
By catering to professionals seeking home-like amenities with hotel-level service, STR operators can significantly increase their occupancy and nightly rates during weekdays—a historically slower period.
Corporate Retreats and Team Offsites Are Back Too
Another promising trend: the resurgence of company retreats and offsite gatherings. Businesses are investing in in-person connection after years of virtual meetings. This spells opportunity for properties that can host group bookings or offer retreat-friendly experiences.
Boutique hotels and larger STRs (think luxury homes or compound-style properties) that are designed with groups in mind—offering shared living spaces, meeting rooms, or wellness features—can benefit from this niche market.
Moving Forward With Strategy
As business travel reclaims its place in the hospitality landscape, owners and operators must be proactive. Here are some strategic moves to consider:
- Update your marketing to highlight business-friendly features.
- List on platforms used by corporate travelers, such as Airbnb for Work or travel management sites.
- Build partnerships with local companies, event organizers, or coworking spaces.
- Position your property as a hybrid solution for work and lifestyle—a place where business travelers can stay productive and feel at home.
Rethinking Hospitality for a New Era of Business Travel
The return of business travel is not just a rebound—it’s a transformation. Today’s business traveler is seeking comfort, character, and connection. This opens the door for boutique hotels and STRs that are ready to evolve.
With thoughtful design, tech upgrades, and intentional service, you can tap into this high-value market and position your property as more than just a stay—but a seamless business experience.
